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Cover Letters, Page 2

From Doris Appelbaum, for About.com

If your cover letter is not impressive, employers may never read your resume, no matter how dynamic your resume is. Be concise, accurate and enthusiastic. You do not want to give away too much information. You just want to entice them to read a little further. With a colorful cover that promises to be a good read, you should have no problem getting any potential employer to take the next step and read your carefully crafted resume.

Beware, however, of common cover letter mistakes and blunders. These include, but are not limited to,

  • Unrelated career goals
  • Comparisons and clichés
  • Wasted space
  • Form letters/mass mailings
  • Inappropriate stationery
  • Amusing anecdotes
  • Erroneous company information
  • Desperation
  • Personal photos
  • Confessed shortcomings
  • Misrepresentation
  • Demanding statements
  • Missing résumé
  • Personal information
  • Use of third person
  • Tense trouble
  • Gimmicks
  • Typographical errors
  • Messy corrections
  • Omitted signature
Remember to send your cover letter and resume to a specific person. The correct name and spelling of the person’s name is imperative, even if you have to call your potential employer to get it.

Be sure to end your cover letter with a strong closing which indicates the action you desire. Take the initiative by requesting an interview and/or stating your intention to call in a week or two.

Doris Appelbaum, Founder and President of Appelbaum’s Resume Professionals, Inc., in Milwaukee, WI, is a professional resume writer and career consultant with 25+ years of experience. She has been quoted as an expert nationwide and has provided career transition services for major corporations and transitioning military. She is a career columnist for many publications and websites. Her career history includes career management for colleges, teaching and training, human resources for a government agency, and employment developmen. She was an honor graduate from Hofstra University with a BA – English/Journalism and an MS – Secondary Education.

Doris Appelbaum, President
Appelbaum's Resume Professionals, Inc.
P. O. Box 804
Milwaukee, WI 53201
414-352-5994 (office)
414-352-7495 (FAX)
dorisa@execpc.com
http://www.appelbaumresumes.com

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