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Army Achieves FY 2003 Recruiting Goal

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Updated October 06, 2003

Washington, D.C. – The United States Army achieved mission success for a fourth straight year. Regular Army projections are for 74,167 accessions for the mission of 73,800, equaling 100.5 percent of the mission. The Army Reserve expects to achieve 27,485 soldiers against a mission of 26,400, equaling 104.1 percent of the mission. Cadet Command, the parent organization of the Army Reserve Officers' Training Corps (ROTC) program exceeded its fiscal year 2003 mission of commissioning 3,900 officers. Lt. Gen. Dennis L. Cavin, Commander of the U.S. Army Accessions Command, states, “Innovative programs, incentives, and a fully integrated marketing and advertising program supporting both officer and enlisted recruiting are keys to the Army’s mission success. For example, the Army is using ‘cyber recruiters’ who run online chat rooms in English and Spanish, fielding more than 750 e-mail messages daily.

“Our commitment to recruiting a quality force continues to be a top priority for the Army.” Cavin said. In fiscal year 2003, 94.5 percent of new enlistees received their high school diploma. This is a three percent increase over fiscal year 2002. The percent of enlistees with some college increased from 21.6 to 23.9 percent in 2003.

Cavin attributed the Army’s fourth straight year of mission success to the Army’s tireless effort to find qualified applicants. “We offer excellent opportunities and I would encourage young Americans to talk with their local Army recruiter about the more than 200 job opportunities the Army has to offer.”

Maj. Gen. Michael D. Rochelle, Commander, U.S. Army Recruiting Command echoes Cavin’s comments, "The U.S. Army Recruiting Command, thanks to outstanding Army Recruiters, is achieving unprecedented success in recruiting for America's Army. We have achieved our mission for the fourth year in a row, with phenomenal results in quality and Military Occupational Specialty (MOS) precision. "

The “Army of One” advertising campaign continues to play an important role in the Army’s mission success. The campaign has placed greater emphasis on one to one communications and use of the internet, direct response TV, direct mail, radio, public relations, event marketing and local advertising to deliver the Army’s strategic message of providing “door-opening opportunities that empower success” to young Americans and influencers. The Army expanded its motor sports program with the launch of its integrated NASCAR program in February and the addition of a National Hot Rod Association (NHRA) Pro Stock Bike team. The Army’s NASCAR program has exceeded the 2003-lead generation goal with 7 races remaining in the race season. Pro Stock Bike drivers Angelle Savoie and Antron Brown further Army awareness and outreach to diverse communities by participating in the NHRA “Youth Education Services” (Y.E.S.) program at high schools throughout the country.

The “Army Game,” that debuted in 2002, continues to draw awareness to the Army attracting more than 2 million players as of August 13th. It is the second most played game worldwide. More than 1.2 million America’s Army players have completed basic training in the game and continued to play more than 1.8 million game missions, spending more than 18.5 million hours exploring the Army.

For more information, please contact Mr. Douglas Smith, U.S. Army Recruiting Command Public Affairs at (502) 626-0164, Mr. Paul Boyce, U.S. Army Public Affairs at (703) 697-3447 or Mr. Paul Kotakis, Cadet Command PAO at (757) 788-4610.

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